Some of the most popular programs are within the bodybuilding or strength training.
However recently there's been an increase of interest in powerbuilding programs.
Powerbuilding programs combine both bodybuilding and strength training in one program.
This means you can not only look strong but also be strong.
Powerbuilding typically have both low high volume and high volume workouts / exercises.
This means you'd be doing both, compound lifts and isolation exercises to help build aesthetics and strength.