Your choice
Necessary storage supports sign-in, security, load balancing, form protection, and remembered privacy choices. Google Analytics and, if enabled, Microsoft Clarity are optional and remain off until you accept analytics. FitFrek also respects browser Global Privacy Control and Do Not Track signals by keeping optional analytics off. Choosing “Necessary only” withdraws consent, stops future optional collection, and removes the Google Analytics cookies available to FitFrek; vendor or browser storage already removed or outside FitFrek’s control may expire under its own rules.
Google Analytics
After opt-in, Google Analytics can receive page, product, Watch, email-attribution, signed-in member, and retailer journey context such as page type, product or variant identifier, retailer, market, listed price, destination host, campaign, and event timing. A pseudonymous internal User-ID may connect authenticated activity across sessions. FitFrek does not intentionally send a name, email address, review text, form entry, payout detail, private proof, or other directly identifying or sensitive content. Consented raw events may be exported to a FitFrek-controlled Google BigQuery dataset for journey, funnel, retention, reconciliation, data-quality, and reporting analysis; this backend export does not create an additional browser cookie.
Microsoft Clarity
If enabled, Microsoft Clarity may use cookies and similar technology on designated public pages after analytics consent to collect page or DOM information and interactions such as clicks, scrolling, and mouse or touch activity. It uses that data to reconstruct sessions and create recordings and heatmaps. Strict masking is required, and Clarity is excluded from login, registration, account, private Watch, payout, private-proof, moderation, and administration pages. Microsoft currently retains playback data for 30 days and click, heatmap, labeled, or favorited-session data for up to 9 months. Microsoft acts as a service provider or processor for this optional analytics use.
First-party measurement and other technologies
FitFrek may store first-party Watch, email, account, product, retailer-click, consent, and operational event history. Aggregate first-party search measurements do not set a visitor identifier and are used to improve product coverage. Cloudflare and security providers may use strictly necessary technologies to protect and deliver the site. Retailers may set their own cookies only after you leave FitFrek; their policies apply.